Quality Improvement – A Never Ending Story Part 2
An example is the USA Today story. When Al Neuharth of Gannett started the nation’s newspaper, USA Today, other major newspapers were folding up or reducing in size, not unlike today. Newsprint readership was down nationally, sounds familiar. But Al’s dream of a high quality, new style newspaper became a reality in 1982. Since that time most all newspapers have adapted the color, style, graphics, and quality improvements that USA Today spearheaded. The end result was better news media and increased readership compared to before USA Today. And all it took was one renegade like Al to lead the industry to improve the quality for all.
Constant quality improvement, though it may seam inconsistent with the quarterly bottom line, is the only way to survive today. Organizations must look past the short term and focus on the distant goals of improved quality. The USA Today story bears this out. “It was the worst period of life. But I would do it again” states Nancy Monagan, national editor USA Today, about the paper’s start up time. Dick Thien, journalist, USA Today said “I rewrote one piece for the sports cover 17 times. I never had to rewrite anything 17 times before”.
The USA Today story, as told in Peter S. Prichard’s “The making of McPaper”, is very inspirational as a saga of quality improvement and success. I highly recommend it to anyone interested in the American Dream.
The book points out one very important fact, that for quality improvement to occur, there must be a champion. And the higher that champion is in the organization’s leadership, the better the chance for success. Many times, the organization’s only champion for quality improvement is one with little or no clout and/or resources enough to make a major impact on quality. While this bottoms-up approach has merit, it rarely produces the improvement success of a top-down quality improvement situation. The scope of Quality increases the further up in the organization the decisions are made.
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